ROCA Industry brings new wiper technology to METSTRADE
ROCA Industry is once again heading to Amsterdam for METSTRADE 2025, the world’s leading marine equipment trade show. This year, visitors in our booth can discover our new wiper technology alongside our well-known range of high-quality marine fittings. We’ll also be in a new location.
With more than 1600 exhibitors and 20 000 visitors, the METSTRADE show is widely recognised as the world’s largest trade exhibition of equipment, materials and systems for the international leisure-marine industry. It brings together industry professionals across multiple halls at the RAI Amsterdam convention centre, providing a key platform for networking, innovation and business development.
What’s new this time
As ROCA Industry's Sales Manager Marine, Mikael Carlsson, puts it in the interview above:
“This time, we have some really interesting new products that we want to show to our customers… The most interesting thing is two new wiper models, one is based on some kind of new technology. I don’t want to reveal too much, but it’s going to be quite interesting for our customers to see.”
This year captures our focus: launching fresh innovations that will matter to our customers. These two new wipers represent a step-change in technology for us, and we’re keen to demonstrate them in live conversations during the show.
“This time, we have some really interesting new products that we want to show to our customers… The most interesting thing is two new wiper models, one is based on some kind of new technology. I don’t want to reveal too much, but it’s going to be quite interesting for our customers to see.”
This year captures our focus: launching fresh innovations that will matter to our customers. These two new wipers represent a step-change in technology for us, and we’re keen to demonstrate them in live conversations during the show.
What to expect at our stand
When you come by our stand, here’s what you’ll find:
- A preview of the two new windshield wiper systems we hinted at - featuring new technology and designed to address specific marine conditions.
- Our well-known product portfolio of high quality marine fittings, ready for discussion and demo, with sales- and service experts on hand.
- The chance to discuss your specific requirements with ROCA Industry's marine team - both sales reps and product developers - whether you’re an existing customer or just new exploring cooperation.
- A comfortable space to connect, catch up and explore partnership opportunities.
Why METSTRADE matters to us
Over the years, METSTRADE has become an essential element in our annual schedule. Some of the reasons are deep customer engagement since the trade fair show is a rare opportunity to meet many customers face-to-face in one place, both old and new.
We also want to showcase innovation, highlighting new products (like the ones Mikael mentioned) and gather immediate feedback from people who use them. And last but not least we take the opportunity for networking and partnerships, since the format allows us to connect with distributors, agents, and industry colleagues across borders.
A new location for us - stand number 01.773
An additional change this year: we’ll be in a different hall, joining the Swedish pavilion along with our colleagues from the Swedish marine industry. You'll find us at stand number 01.773 and as Mikael puts it:
“We will be ready and see you there!”
Being part of the Swedish pavilion gives us a stronger national presence and easier access for customers who associate Swedish manufacturing with reliability and innovation. It also emphasises the collaborative spirit among the Swedish companies showing at the fair - strengthening our shared visibility.
“We will be ready and see you there!”
Being part of the Swedish pavilion gives us a stronger national presence and easier access for customers who associate Swedish manufacturing with reliability and innovation. It also emphasises the collaborative spirit among the Swedish companies showing at the fair - strengthening our shared visibility.
See you in Amsterdam!
We’re looking forward to meeting you in Amsterdam in just a couple of weeks (november 18th-20th). If you’re visiting METSTRADE, please stop by and introduce yourself at the Swedish pavilion - our stand will be ready and we’ll have the coffee running.
