ROCA Industry 50 years – employees praise working culture
As ROCA Industry celebrates its journey and looks ahead to the future, one thing becomes clear - it’s the people who make the real difference. From innovation and teamwork to creativity and personal growth, every employee experiences our company in their own unique way.
We asked colleagues from across the organization questions about what makes our company unique and how they look upon the future. Their answers reflect the culture, ambition, and spirit that continue to shape ROCA Industry every day. Here are some of their thoughts and reflections.
Martin Ekblom, Sweden, Purchasing manager
How long have you been working for ROCA Industry?
8 years
8 years
What makes our company unique in your eyes?
What do you think ROCA Industry will look like in 50 years?
ROCA Industry will have two major divisions: one for construction, where we will be really big in everything related to glass walls and windows, and the other dealing with electromechanical components for the defense industry.
Hans and Magnus have created a unique management style, based on individual responsibility and no top-down control. This makes ROCA Industry both an efficient company and a very nice place to work.
ROCA Industry will have two major divisions: one for construction, where we will be really big in everything related to glass walls and windows, and the other dealing with electromechanical components for the defense industry.
Alexandra Hillman, Sweden, Accountant
How long have you been working for ROCA Industry?
5 years
5 years
What makes our company unique in your eyes?
What stands out to me is the positive and supportive atmosphere. There is a strong sense of trust and collaboration, and people are approachable and willing to help each other. It creates a stable and comfortable work environment where you can focus on doing your job well without unnecessary stress.
What makes you optimistic about our next 50 years?
I feel positive about the future because of the strong foundation we have today in terms of culture and teamwork. With continued development in how we lead, prioritize, and make decisions, I believe we have great potential to grow significantly.
What do you think ROCA Industry will look like in 50 years?
In 50 years, I see a company that has expanded its presence across Europe and globally, increasing sales while still maintaining its strong, supportive culture and long-term perspective.
What stands out to me is the positive and supportive atmosphere. There is a strong sense of trust and collaboration, and people are approachable and willing to help each other. It creates a stable and comfortable work environment where you can focus on doing your job well without unnecessary stress.
What makes you optimistic about our next 50 years?
I feel positive about the future because of the strong foundation we have today in terms of culture and teamwork. With continued development in how we lead, prioritize, and make decisions, I believe we have great potential to grow significantly.
What do you think ROCA Industry will look like in 50 years?
In 50 years, I see a company that has expanded its presence across Europe and globally, increasing sales while still maintaining its strong, supportive culture and long-term perspective.
Michael Peng, Taiwan, Sales representative
How long have you been working for ROCA Industry?
9,5 years
9,5 years
What makes our company unique in your eyes?
The level of trust and empowerment given to the employees, especially the front-line employees. We’re not just executing instructions - we’re given the flexibility to respond to market situations and make decisions based on what we see when visiting customers.
I experienced this clearly during a business trip with Magnus. The customer naturally wanted to discuss pricing and project details with him, which is quite typical in Asia. But he made it clear that pricing and project details should be handled by the person responsible - and asked them to speak directly with me. His role, as he explained, is to make sure the company is moving in the right direction and that we have the resources to support what we need to serve our customers.
At the same time, there’s room to make mistakes. The expectation isn’t to get everything perfect from day one, but to learn quickly and improve. That makes it easier to take initiative instead of always playing it safe.
Even as a global company, ROCA Industry still feels relatively agile and non-hierarchical. Communication is quite direct, and it doesn’t take too many layers to move things forward. There's a balance between trust, flexibility, and accountability.
What makes you optimistic about our next 50 years?
From what I’ve seen, ROCA Industry has already shown it can adapt. Markets change, customer expectations evolve, but the company doesn’t seem stuck in one way of doing things or becoming ossified.
We’ve also gone through challenging periods, such as COVID and economic downturns. Compared to many companies, ROCA Industry handled these situations relatively well and with resilience. I think that comes down to a combination of diversity, flexibility in decision-making, and a willingness to learn from mistakes. These factors together create a kind of resilience that helps the company navigate uncertainty.
The level of trust and empowerment given to the employees, especially the front-line employees. We’re not just executing instructions - we’re given the flexibility to respond to market situations and make decisions based on what we see when visiting customers.
I experienced this clearly during a business trip with Magnus. The customer naturally wanted to discuss pricing and project details with him, which is quite typical in Asia. But he made it clear that pricing and project details should be handled by the person responsible - and asked them to speak directly with me. His role, as he explained, is to make sure the company is moving in the right direction and that we have the resources to support what we need to serve our customers.
At the same time, there’s room to make mistakes. The expectation isn’t to get everything perfect from day one, but to learn quickly and improve. That makes it easier to take initiative instead of always playing it safe.
Even as a global company, ROCA Industry still feels relatively agile and non-hierarchical. Communication is quite direct, and it doesn’t take too many layers to move things forward. There's a balance between trust, flexibility, and accountability.
What makes you optimistic about our next 50 years?
From what I’ve seen, ROCA Industry has already shown it can adapt. Markets change, customer expectations evolve, but the company doesn’t seem stuck in one way of doing things or becoming ossified.
We’ve also gone through challenging periods, such as COVID and economic downturns. Compared to many companies, ROCA Industry handled these situations relatively well and with resilience. I think that comes down to a combination of diversity, flexibility in decision-making, and a willingness to learn from mistakes. These factors together create a kind of resilience that helps the company navigate uncertainty.
Sandy Wu, Taiwan, Back office
How long have you been working for ROCA Industry?
6 years
6 years
What makes our company unique in your eyes?
What makes you optimistic about our next 50 years?
I can imagine ROCA Industry exploring even more possibilities within industrial fittings in the future. I believe there will be more engineers developing new products, and the company will continue to expand with branches in countries around the world.
I believe it is the spirit of the company. When I joined the ROCA Industry family in my first year, Magnus told me that it was okay to make mistakes. In Asian culture, I had never learned that mistakes were acceptable, but gradually I came to understand that mistakes help us improve. We can learn from failures and know how to do things better next time. I also think this mindset creates space for creativity and innovation.
I can imagine ROCA Industry exploring even more possibilities within industrial fittings in the future. I believe there will be more engineers developing new products, and the company will continue to expand with branches in countries around the world.
Jens Iversen, Denmark, Sales representative
How long have you been working for ROCA Industry?
17 years
17 years
What makes our company unique in your eyes?
What do you think ROCA Industry will look like in 50 years?
I believe we will continue to grow through creativity and innovation, always looking for new ways to improve and develop our products and solutions. And who knows - perhaps in the future we will also expand by acquiring other companies that complement and strengthen our range even further.
In my eyes, what makes our company unique is the ability to turn decisions into action quickly. If an idea makes sense and creates value, we move forward with it without unnecessary delays. I also really appreciate the freedom and trust we have in our roles, which allows us to take initiative, grow, and contribute in meaningful ways.
I believe we will continue to grow through creativity and innovation, always looking for new ways to improve and develop our products and solutions. And who knows - perhaps in the future we will also expand by acquiring other companies that complement and strengthen our range even further.
