At Interzum 2025 in Cologne, ROCA Industry made a strong impression with a booth that combined hands-on interactivity with minimalist design, reflecting the brand’s focus on functionality and modern living solutions.
"This is the place to meet all the big players in the interior design industry", says Magnus Eriksson, one of ROCA Industry's owners about the Interzum fair who also was on site in Cologne.
Since first participating in 2019, ROCA has continuously evolved its presence at the fair, and this year’s booth marked another step forward in showcasing innovation tailored to compact spaces. More than 500 visitors came to our stand, and Thomas Nowazcyk, Sales Rep for the DACH and mainland Europe region, says that he can't recall how many times he opened and closed the folding brackets:
"My back really hurts now", he laughs and continues: "but the brackets worked flawlessly throughout the whole fair, and they will do so on the next one and the ones after that as well!"
ROCA Industry's booth at Interzum
In ROCA Industry's booth, visitors were able to explore ROCA’s extensive range of products firsthand, including popular solutions like the Robust, Rakego, and Regal folding brackets. These fittings were displayed in such a way that they allowed attendees to understand both their aesthetic appeal and their practicality.
Get a picture of what it looked like at the trade fair! Browse through the photos, using the arrow symbols below.
In ROCA's stand, visitors could not only engage directly with the hardware. ROCA’s folding bracket configurators were also available on-site, with team members guiding visitors through their functionality and customization options.
Adding a touch of comfort and ingenuity, the booth included a custom-built couch constructed using ROCA’s own folding brackets. This clever inclusion offered a live demonstration of the strength and reliability of their fittings - while also giving guests a place to rest and experience the furniture in action.
About Interzum 2025
Drawing nearly 60,000 professional attendees from 148 nations and featuring more than 1,600 exhibitors representing 57 countries, the Interzum trade fair 2025 firmly established itself as one of the main global events for furniture production and interior innovation.
Centered around the core theme "Rethinking Resources: Circular and Biobased Solutions," the event spotlighted future-focused trends. From breakthrough materials and advanced components to cutting-edge technologies, the four-day fair was marked by creativity, collaboration, and a forward-looking energy.
Next Interzum trade fair in two years
"I am extremely satisfied with our stand at the Interzum. We met so many interesting contacts, and it was good to see our staff interacting with them. We took care of clients and prospects and had a first-class way of following up", says Magnus Eriksson and sums up:
"We will return to Cologne in two years for the Interzum 2027, and I am already looking forward to that!"
More pictures, movies, and voices from ROCA Industry's stand at Interzum can be found on our Instagram account, both as regular posts and "highlights".
